The Journal Gazette

Home Search
jgmobile.net

‘Diluted’ beer claims ignite tempers, suits

– Beer lovers across the U.S. have filed $5 million class-action lawsuits accusing Anheuser-Busch of watering down its Budweiser, Michelob and other brands.

The suits, filed in Pennsylvania, California and other states, claim consumers have been cheated out of the alcohol content stated on labels. Budweiser and Michelob each boast of being 5 percent alcohol, while some “light” versions are said to be just over 4 percent.

The lawsuits are based on information from former employees at the company’s 13 U.S. breweries, some in high-level plant positions, said lead lawyer Josh Boxer of San Rafael, Calif.

“Our information comes from former employees at Anheuser-Busch, who have informed us that as a matter of corporate practice, all of their products mentioned (in the lawsuit) are watered down,” Boxer said. “It’s a simple cost-saving measure, and it’s very significant.”

The excess water is added just before bottling and cuts the alcohol content by 3 percent to 8 percent, he said.

Anheuser-Busch InBev called the claims groundless and said its beers fully comply with labeling laws.

“Our beers are in full compliance with all alcohol labeling laws. We proudly adhere to the highest standards in brewing our beers, which have made them the best-selling in the U.S. and the world,” said Peter Kraemer, vice president of brewing and supply.

The suit involves 10 Anheuser-Busch products: Budweiser, Bud Ice, Bud Light Platinum, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice and Bud Light Lime.

Anheuser-Busch, based in St. Louis, merged with InBev in 2008 to form the world’s largest alcohol producer, headquartered in Belgium.

In 2011, the company produced 22 billion gallons of alcoholic beverages, 3 billion of them in the U.S., and reported $22 billion in profits, the lawsuit said.

But after the merger, the suit says, the company increasingly chose to dilute its beer, “sacrificing the quality products once produced by Anheuser-Busch in order to reduce costs.”

Copyright © 2014, www.jgmobile.net